Belle public relations
Belle Public Relations is a female owned and operated agency that strives to give clients a rich, full experience by combining all elements of communication. With the creativity, experience, knowledge and flair of seven professionals, our service distinguishes itself from others because of the quality and care that is put into each project. From research to strategic planning to final execution, our mission is to ensure our clients’ goals and expectations are met and exceeded.
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Belle Public Relations carried out an awareness campaign for Connections for Life, a nonprofit organization located in Baton Rouge. The program helps women reentering the community after periods of incarceration by providing jobs, transportation, places to live and various forms of counseling and therapy. The campaign book is a compilation of all the work Belle Public Relations completed throughout the campaign. My individual contributions can be seen in the key publics and audience section, target audience, research, SWOT and social media sections. Additionally, I assisted in the editing and revisions of the final campaign book.
Belle Public Relations posted and monitored on behalf of the Connections for Life social media profiles from March 17 until April 27, 2014. As strategy director for the awareness campaign, I was in charge of posting and monitoring the organization's Twitter. Pictured on the left are the initial and final numbers for the platform.
The number of followers increased from 28 to 58 percent, showing a 96% increase within the 5-week period. The content posted was mainly related to the fashion show and silent auction event "Fashion for a Cause." The other tweets focused on various statistics related to the Louisiana incarceration system and retweets of other accounts.
In total, 46 tweets were published. Connections for Life received 27 retweets, 6 favorites and was mentioned or tagged by seven different Twitter accounts. Pictured on the right is a sample of tweets I published on behalf of Connections for Life.
While working as strategy director for the agency, I filmed, produced and published a video containing testimonials from three Connections for Life participants. Above is the final video product which was shown at the Belle Public Relations/Connections for Life event "Fashion for a Cause." The organization will continue to show the video to it's target audience and key publics in the future.
In addition to the video above, the Belle Public Relations agency created a video in which all members discussed the Connections for Life campaign. In addition, we talked about our last semester at LSU and how we felt about the public relations experienced gained throughout the semester.
Shown above is the internal communication plan made for Connections for Life. I was the creator and writer for the plan, which can be used by the organization to target audiences and key publics in the future. Although tailored for social media efforts, the plan can be used for traditional media efforts as well.
Gorilla Analytics
The following work samples were created for the Gorilla Analytics website. Although not yet published, the site will offer articles, videos and blog posts revolving around marketing analytics, research and education and public relations.
The Gorilla Analytics website intends to target young professionals and college students in order to help them become more knowledgeable and informed about the professional world, specifically in the marketing and public relations industry. I created this video post to layout the processes of Skype interviews in addition to proper interview etiquette and protocol.
As all successful job searches begin with a strong resume, cover letter and reference list, this post was intended to ease the audience into the site's content. Entitled "So you want to be an Intern?" the above blog post was the first piece I wrote for Gorilla Analytics.
The second blog post I wrote for Gorilla Analytics is shown above. CEO and Founder of Gorilla Analytics, Yumio Saneyoshi, instructed me to detail three of my internships in order to relate to the audience. This article was intended to show a more personable side to me and my writing leading to increased traffic and loyal visitors for the site.
"I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency."
- Bertolt Brecht
Cinq Communications
CINQ Communications is a student run public relations agency. The agency was responsible for assisted Susan G Komen of Baton Rouge in a public relations campaign for Breast Cancer Awareness Month. The agency logo was created using Adobe Indesign. The final product was developed due to the collaboration between myself and four team members. My specific contribution can be seen in the roman numeral V in addition to the colors used. This logo was put onto all deliverables and written materials distributed throughout the campaign.
The campaign book created for Susan G. Komen in Baton Rouge is a collection of the outline, analysis, summary and deliverables produced by CINQ Communications. The book was put together through the collective works of all CINQ agency members. However my individual contributions can be found in the situation analysis, problem statement, target audience and publics sections. The situations analysis contains the SWOT, or strengths, weaknesses, opportunities and threats surrounding the Susan G. Komen organization. The problem statement analyzed the main issues surrounding our campaign while the target audience and publics sections detail the demographics and psychographics of the primary and secondary audiences. The campaign book created for Susan G. Komen and Breast Cancer awareness month can be shown in it's entirety by clicking on the PDF below.
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The mission statement of CINQ Communications defines the agency's aims to reach and inform potential clients of our pledge to public relations work ethic and values. The statement was a reflection of all agency members, yet my specific contributions were in editing and revising. The completed mission statement is shown above.
The social media plan shown above was made and written by me. In order to compile the information seen, I researched the relationship between breast cancer, Susan G. Komen and the women of Baton Rouge. I included quotes from two well-known Komen advocates in addition to multimedia links containing a video and photo released for Breast Cancer Awareness month. Links to the organizations website, Facebook and Twitter were added as well. Young women, a primary audience for Susan G. Komen, were targeted on social media using the information contained in this document.
The letter above was sent to the editor of The Advocate, a leading newspaper in the Baton Rouge area. This document was written by me with the intention of informing the public about Susan G. Komen and Breast Cancer Awareness Month.